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PANTONE : LIVING CORAL

March 05, 2019

PANTONE : LIVING CORAL

Pantone is the authority on color, having inspired design professionals for over 50 years with their color expertise. Each year they choose a color of the year and this year their choice is Living Coral. 

If you're one of the many who wonders why this is important and why is there a Color of the Year, read on...
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Pantone's founder, Lawrence Herbert, created an innovative system for identifying and matching colors. Ever get in a simple dispute about a shade of color?  It's blue, no - it's green! It is possible that the spectrum of colors is seen and interpreted differently from each individual, so with Pantone's book of colors you no longer have to argue or work to make the perfect match!  Many colors also have their own beautiful names to match their gorgeous shades, such as Living Coral.
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Color is critical, even if you've never realized it. Pantone Colors are an important tool for trend forecasting for all design markets.  You will be seeing Living Coral spanning advertising campaigns, cosmetics, fashion, home accessories and of course, jewelry. Color is all about being on trend, setting the mood, and feeling connected in our ever-changing world. 
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"PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.  In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression." - Pantone



Color is critical. Living Coral. The Pantone Color of the Year.





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